ABOUT ELEQUINT
Intelligence for decisions made before the answer is obvious.
Elequint is an independent syndicated public opinion intelligence platform tracking how opinion forms, where pressure develops, and what changes minds.
We publish recurring benchmarks on consequential issues at the intersection of business, technology, culture and policy. Each Elequint benchmark follows the same core questions over time, creating a shared intelligence product available to subscribers.
THE PROBLEM
There is more data than ever.
There is not more clarity.
Leaders operate inside a constant stream of polls, headlines, social conversation, stakeholder pressure and anecdote. Volume can look like importance. Concern can look like mobilization. A popular message can look persuasive. A loud constituency can look representative.
Those things are not the same.
Elequint is designed to separate them.
OUR APPROACH
Measure
what’s real.
We identify the issues that are genuinely shaping opinion — and separate signal from swirl.
Test what
moves people.
Through randomized experiments, we measure which messages and framings change minds, for which audiences, and under what conditions.
Turn insight
into advantage.
Our intelligence helps organizations communicate more effectively, navigate risk, and find the opportunities that others miss.
THE ELEQUINT MODEL
Independent research.
Shared intelligence.
Elequint develops and fields its benchmarks independently, then makes the resulting intelligence available to subscribers.
Each benchmark follows a consistent research architecture across waves, creating a shared body of intelligence that can be tracked over time.
Elequint does not conduct bespoke or commissioned research for individual subscribers. The value is in a common, independent benchmark: one instrument, one source of truth, tracked quarter after quarter.
ONE BENCHMARK / MULTIPLE SUBSCRIBERS / QUARTERLY WAVES / LONGITUDINAL INTELLIGENCE
Maura E. McGillFOUNDER, ELEQUINT
Built for decision makers.
Elequint was founded by Maura E. McGill, a public affairs and communications strategist with more than two decades of experience working at the intersection of business, public opinion and policy.
After years of running stakeholder influence campaigns and being on the receiving end of research that described the landscape without answering what to do next, she built Elequint around a different question: What would we need to know to make the decision?